Today we’d like to introduce you to Omar Townes. They and their team shared their story with us below:
In the heart of Newark, New Jersey, amidst the hustle and bustle of urban life, there stood a sanctuary of creativity and transformation: Cut Creaters. Born from a desire to flee the “street life” and forge a path of purpose, it was a beacon of hope in a community hungry for change. It all began in 1993 when a partnership in a salon called “Flavor for your Hair” dissolved, leaving behind a dream unfulfilled. But out of the ashes of disappointment rose a new vision. In 1995, Cut Creaters emerged, a testament to resilience and determination. With each snip of the scissors, glide of a blade, twist of a loc, and stroke of the brush, its founder, Omar “Mr. Hands” Townes, poured his heart and soul into building something extraordinary.
By 1997, Cut Creaters had blossomed into a thriving enterprise, touching the lives of countless individuals seeking not just a haircut but a sense of belonging and empowerment. Yet, the journey was far from over.
In February 2014, fate intervened at the Bronner Bros. show in Atlanta, Georgia. As Omar showcased his unparalleled talent in styling and cutting hair, the audience was captivated. They saw not just a skilled artist but a man with a divine gift, a calling to bring beauty and joy to the world.
Moved by their insistence, Omar made a life-changing decision. On March 14, 2014, he left behind the familiar streets of New Jersey and embraced a new chapter in Atlanta. It was a leap of faith fueled by a profound sense of purpose and guided by the memory of his beloved son, whose loss had left an indelible mark on his soul.
With unwavering determination, Omar poured his heart into Cut Creaters Enterprise, transforming it into the “greatest salon in the world.” But his vision extended beyond the confines of a salon chair. He wanted to create a space where people could not only look their best but also feel their best and be their best—a space where community, creativity, and compassion thrived.
Thus, Cut Creaters became more than just a salon; it became a catalyst for change and innovation. Through ventures like WOW natural hair products, FitatFitness onsite gym, the LvnRoom, and Omar Townes.com, Omar empowered others to pursue their dreams and live their best lives. He presented a space where he invited others to “be a part of something that’s greater than you.”
As the years passed and Cut Creaters celebrated nearly three decades of success, Omar remained humble, acknowledging that his achievements were not his own but gifts from a higher power. For him, it was all “God-given”—a testament to faith, resilience, and the power of turning pain into purpose. And in every haircut, retwist, every product, and every smile, the legacy of Cut Creaters continued to shine bright, inspiring all who crossed its threshold to believe in the beauty of their dreams.